Michelle Greenier

• Academia, Non-profit & Cultural
• Cable & Telecommunications
• Consumer Products
• "Mommy" & Green Niche Marketing
• Publishing, Media & Advertising
• Real Estate
• Retail & eCommerce
• Tourism

Marketing & Advertising Consultant2002 - 2010

• Design and implementation of full service marketing, communications, business, workflow and strategic plans.
• Extensive experience in start-up and digital product development and launches.
• Received national attention and awards including by the Administrator of the Environmental Protection Agency and featured in the Cambridge Journal.
• Clients include Fortune 500 Company, academic institutions, state art and cultural department and over 75 other non-profit, corporate and small businesses.
• A la carte marketing services including web based (social networks, dynamic SEO sites, company intranets, blogs, keyword campaigns, ad design, email campaigns, & analytics); print based (outdoor advertising, ad design, branding and identity); event, grassroots and experiential campaigns, copywriting, presentations, ROI, research, public relations and various medias including radio and viral video.

Online Marketing Coordinator Bridgevine Inc., Vero Beach, FL - 2010

• Translate objectives, performance goals, style guidelines and brand identity requirements into interactive strategy and actionable campaign processes.
• Messaging and brand development across general and niche target market segments.
• E-commerce optimization and product merchandising.
• Creating production deliverables (storyboards, mocks, wireframes, comps, etc.).
• Applying behavioral, cognitive and aesthetic theories to analytical data to increase maximum efficiencies and user experience.
• Time, budget and talent management and collaboration for projects in various stages of development from creative, development, legal review, launch and monitoring performance for online, social campaigns, mobile and database driven aggregators.

Associate Product Manager E.W. Scripps Co., Ft. Pierce, FL - 2007 & '08

• Recruited by Director of Technology to create, track and evaluate performance of web applications on two separate product launches.
• Coordinate outside agency vendors, general site updating and maintenance, monitor and report on site user and search statistics.
• Develop editorial content and oversee editorial standards of vendor supplied content.
• Advertiser, media and public relationships, and client niche campaign development.
• Develop, plan and oversaw implementation of special events & experiential marketing campaigns.

Marketing Director
2010

7 Stages Theatre, Atlanta, GA

Internet Research & Editorial Assistant
2006

PrivateCommunitiesRegistry.com, Vero Beach, FL

Print House Graphic Designer
2005

Action Printers, Inc., Vero Beach, FL

Art Coordinator
2004 - 2005

Dorrance Publishing Company, Inc., Pittsburgh, PA

Marketing Web Content Assistant
2003

Assistance Expert, Teaching Learning Tech Lab
2002 - 2003

Juniata College, Huntingdon, PA

Digitial Culture & New Media Studies
2001 - 2003

Juniata College, Huntingdon, PA

Recent Continuing Education

Psychology & Communications, Sales, Brand Engagement in Virtual Worlds (ex. Second Life), Art Management, Aesthetic Theory.

Marketing & Design Judge
2006

American Business Awards

Best in Branding 2005

Graphic Design Show

Techno-Best of the Class of '05
2005

"Celebrating Juniata College's Class of '05", Juniata College Alumni Magazine

ASTP Intensive Summer Residency Program
2003

National Institute of Tech. in Liberal Education's (NITLE) CET Center, Middlebury College, VT

Marketing Management

Branding and Identity, Industry and Consumer Research, Project Management, Resource Budgeting, Management and Leadership, Copyright Laws and Licensing, Strategic Planning

Writing & Editorial

Copyediting, Proof Reading, Content Creation for Promotional Copy, Newspapers, Web Based Media, Business and Training Materials, etc.

Web Design & Development

HTML, PHP, DHTML, CSS, XML, AIML, ActionScript, JavaScript, MYSQL, Apache, Dreamweaver, FTP Clients, Various Content Management Applications, HCI analysis and GUI development, E-mail Marketing, Search Engine Optimization, Analytics and Metrics, Interactive Media Design, Flash and PowerPoint, Social Networking; Twitter, Facebook, LinkedIn, Second Life development, texturing, some SLS

Digital Video Production

Storyboarding, Pre-Production Planning, Independent Production, Film Crew Management, Digital Video Cameras and Audio Equipment, Pinnacle DV Video Systems, Data Capturing, Final Cut Pro, Adobe Premier, Microsoft Movie Maker, Non-linear Editing, Green Screen Technology, Sound Editing, DVD Authoring Software, DVD Interfaces, Streaming Video, Web Compression

Print Design

Adobe Photoshop, Illustrator, CS5, QuarkXPress, Adobe Acrobat/Distiller, Poster Design, Apparel Design, Brochures, Reports, Newspaper, Magazine and Yellow Page Advertisements, Book Cover/Jacket Design and Page Layout, Identity Packages for Professional/Corporate, Logo Development, CD/DVD Package Design, Newspaper Layout, etc., Digital Photography, Image Manipulation and Restoration, Vector, Digital & Traditional Mixed Media Illustrations

Production

Offset Lithographic, Digital, Die Cut, and Miscellaneous Print Methods, Registration, Mechanicals, Bleeds, Crops, Various Bindery, File Anatomy, Formats and Management, Color Separations, Pantone Color Systems/Spot, CMYK, RGB, Duotone and Grayscale Usage, Negative and Plate Production

Office & Information Technology Skills

Mac & Windows Operating Environments, Microsoft Office & Open Office Suites, QuickBooks& CRMs (Access, Relationals, Rally, etc.), Advanced Administrative Duties and Office Equipment, Basic Troubleshooting, Updating, and Maintenance